Effective Brand, Marketing and Communication
The Daunting Challenge of Building the Foundations of Brand, Marketing, and Communication
You don't have to address everything, all the time, all at once
Throughout my career, I've realised that the most daunting challenge for businesses of any size is laying out the foundations of brand, marketing, and communication...
Am I losing my job?
Love and terror for AI in brand, marketing and communication
Every day, I spend a bit of time sitting cross-legged at my laptop, scrolling through news and social media, and falling into rabbit holes of personalities who are promoting whatever online. I would normally call it 'keeping myself updated with the latest trends.' However, in recent months, this exercise has become more about 'finding new reasons why I will lose my job"...
Building Brand Storytelling
In today's fiercely competitive marketplace, storytelling is a powerful tool for establishing a successful brand narrative and fostering meaningful engagement with customers.
Why businesses should care about storytelling
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